Flèche
Context
Flèche is a tournament management tool for fencing clubs and organizers. The site had to read clearly as what it does on first glance, to an organizer searching for it and to an AI being asked to explain it.
Idea
Design, build and the SEO and GEO audits in one pass, so the findings shaped the page structure from the first draft instead of being retrofitted after launch.
Craft
A clear type system and page structure built around what the product actually does, marked up so both a search crawler and an AI answer engine can read it directly, not just a human scanning the page.
Outcome
Live at fleche.app: designed, built and audited for both search engines and AI answer engines in the same engagement.
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